On the final Friday before Senior Bowl week 2025 kicks off, a monumental new partnership has been announced between Panini America and the Senior Bowl. Beginning with practices this coming Tuesday, players will don special Panini Senior Bowl jersey patches in addition to Panini logos on all on-field equipment, such as standup dummies, blocking shields, etc. Also, Panini will host the Player Practice Awards party scheduled for Friday, Jan. 31.
The Road to #RatedRookie starts in Mobile.
— Panini America (@PaniniAmerica) January 22, 2025
We are proud to announce an extension and expansion of our partnership with the @seniorbowl, as the Official Trading Card and Practice Partner of the most prestigious college all-star game.#TheDraftStartsInMobile #WhoDoYouCollect pic.twitter.com/5WP4bIjtz2
“We’re thrilled to be continuing our partnership with Panini America. There is such tremendous synergy between our two brands and it has been a true partnership in every sense of the word over the past five years. Panini has brought incredible value to both our game and the players in recent years so we couldn’t be more excited about the new elements of this deal,” Senior Bowl Executive Director Jim Nagy said in an official press release.
Panini has been a major parter of the Senior Bowl for multiple years but is now poised to take a big step forward in the growth of the game.
“We have valued our partnership with the Reese’s Senior Bowl over the last five years and have seen firsthand what separates the Senior Bowl from other all-star games to help get college athletes to the next level. Extending our relationship and signing on as a sponsor of the Senior Bowl practice jersey is a natural progression,” Jason Howarth, Vice President of Marketing & Athlete Relations at Panini America, said.
The 2025 Senior Bowl game will take place on Saturday, Feb. 1 at Hancock Whitney Stadium at 1:30 p.m. CT. Practices will take place from Tuesday, Jan. 28 through Thursday, Jan. 30.
